Built and led a high-performing product design team responsible for four business units: Rental Cars, Flights, Cruises, and Cruise Critic.
Balanced business goals with users’ needs and brand vision by driving user engagement, increasing revenue, and communicating cross-company with leadership.
Developed engagement strategies to drive user satisfaction and business value.
Improved Flights product search design, resulting in 4.7% increase in active searcher rate while decreasing bounced rate by 8.4%, providing a 10% gain in annual revenue.
Delivered a new savings tip feature that increased CTR by 150% allowing for advertiser merchandising and up-sells.
Delivered price comparison products which resulted in a 20% increase in engagement and a $200K annual revenue gain.
Created a new functionality providing guidance on when to buy flights via price prediction, resulting in an annual $100K revenue gain.
Delivered product filter and sort optimizations resulting in an annual $200K revenue gain.
Rental Cars Product
Increased car booking revenue by 40%.
Redesigned Cruise Critic news article template based on a revised data-driven strategy, resulting in a 40% increase in ad impressions and 5% increase in CTR.