![](https://cdn.myportfolio.com/c70052bd-1316-4c4d-a8c1-3d20e6a5b658/d26d87e8-321a-4bbb-a415-ba8a35b7bcce_rw_1920.gif?h=24e20e9ec5525f4202fc9df3b75e056e)
My Role
Built and led a high-performing product design team responsible for four business units: Rental Cars, Flights, Cruises, and Cruise Critic.
Balanced business goals with users’ needs and brand vision by driving user engagement, increasing revenue, and communicating cross-company with leadership.
Developed engagement strategies to drive user satisfaction and business value.
Flights Product
Improved Flights product search design, resulting in 4.7% increase in active searcher rate while decreasing bounced rate by 8.4%, providing a 10% gain in annual revenue.
Delivered a new savings tip feature that increased CTR by 150% allowing for advertiser merchandising and up-sells.
Delivered price comparison products which resulted in a 20% increase in engagement and a $200K annual revenue gain.
Created a new functionality providing guidance on when to buy flights via price prediction, resulting in an annual $100K revenue gain.
Delivered product filter and sort optimizations resulting in an annual $200K revenue gain.
UX Designers: Hub Uy, Andrew Cloud
![](https://cdn.myportfolio.com/c70052bd-1316-4c4d-a8c1-3d20e6a5b658/eecb0206-39d3-4fa4-ac67-abc7b52b9188_rw_1920.png?h=71df26de84e4573bc479c9a43ffdcafd)
![](https://cdn.myportfolio.com/c70052bd-1316-4c4d-a8c1-3d20e6a5b658/7248524e-7b4d-4f1a-b194-34f7283c4fc4_rw_1200.png?h=a8b4d104f941c902b1812ab3dc24ae39)
![](https://cdn.myportfolio.com/c70052bd-1316-4c4d-a8c1-3d20e6a5b658/83732bf8-342c-4f46-8722-230d45892061_rw_1200.png?h=79184522acb46a2499ef7d67222549cf)
Rental Cars Product
Increased car booking revenue by 40%.
UX Designers: Andrew Cloud, Megan Hatziliadis
![](https://cdn.myportfolio.com/c70052bd-1316-4c4d-a8c1-3d20e6a5b658/7830aad0-121e-414f-892a-9de9d0b9ce63_rw_1920.png?h=1d536d4dd86a1e5c7c13706d49889e72)
Cruise Critic
Redesigned Cruise Critic news article template based on a revised data-driven strategy, resulting in a 40% increase in ad impressions and 5% increase in CTR.
UX Designer: Megan Hatziliadis
![](https://cdn.myportfolio.com/c70052bd-1316-4c4d-a8c1-3d20e6a5b658/c264d766-015d-4c1b-b596-bd69aa897291_rw_1920.jpg?h=2cc66d8358ab68d99b47d449684f56ec)