Aetna

Health insurance provider, focusing on preventative care and assistive member programs to over 22 million members.

Building a healthier world by making health care easy, affordable and all about you.

My Role & Results

Associate Director, Product Design

  • Played a key role in the redesign of Aetna.com, enhancing user experience and design to achieve a 250% increase in sales leads, improved navigation usage, and higher key task completion rates.

  • Boosted engagement for Aetna’s top revenue stream, driving a 50% lift in online shopping interactions.

  • Collaborated cross-functionally with developers, accessibility experts, SEO specialists, brand teams, content creators, and product managers to deliver high-impact websites, digital campaigns, and online tools.

  • Designed new AEM components and process flows while adhering to detailed brand guidelines, ensuring consistency and quality.

  • Consistently delivered high-quality work on time within an Agile/Scrum framework, contributing to seamless project execution.

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Praise from my team

  • "Amber brings an unbelievable level of positivity and professionalism that is paired with a solid design aesthetic and strategic creative lens to every project that she approaches. I have had the honor of having Amber join our digital team at the agency at Aetna and she quickly jumped right in with a positive attitude and brought not only an insightful UX perspective to the work, but also was a main contributor in translation of the brand into the digital space. She led training sessions for team members, mentored and oversaw others and inspired all with her passion for the details. Amber brings wealth of experience and talent into digital projects and I look forward to the day when we can collaborate and work together again."

    Sarah Samano, Senior Manager, UX Stratgey & Design

  • “I remember going home to my husband and saying to him that I met an incredibly smart and talented designer at work. And that was Amber. She mentored me and taught me what I needed to know for the new team and was beyond gracious and helpful. I was very impressed by her talent and upbeat personality. Wherever she goes and whomever she works with is very lucky to have her. A true gem.”

    Lynda Richard, UX Designer

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