Tripadvisor
The world’s largest travel platform, operating in 49 markets and 28 languages, and serves close to half a billion travelers each month.
Refocusing the world’s largest travel site into the ultimate guide, powered by travelers like you.
My Role
Associate Director, Product Design
Built and led a high-performing product design team responsible for four business units: Rental Cars, Flights, Cruises, and Cruise Critic.
Balanced business goals with users’ needs and brand vision by driving user engagement, increasing revenue, and communicating cross-company with leadership.
Developed engagement strategies to drive user satisfaction and business value.
UX Designers on my team, whose work I directed and show below: Hub Uy, Andrew Cloud
Results
Flights
Improved Flights product search design, resulting in 4.7% increase in active searcher rate while decreasing bounced rate by 8.4%, providing a 10% gain in annual revenue.
Delivered a new savings tip feature that increased CTR by 150% allowing for advertiser merchandising and up-sells.
Delivered price comparison products which resulted in a 20% increase in engagement and a $200K annual revenue gain.
Created a new functionality providing guidance on when to buy flights via price prediction, resulting in an annual $100K revenue gain.
Delivered product filter and sort optimizations resulting in an annual $200K revenue gain.
Rental Car
Increased car booking revenue by 40%.
Cruises
Redesigned Cruise Critic news article template based on a revised data-driven strategy, resulting in a 40% increase in ad impressions and 5% increase in CTR.
Tactics
User testing: Understanding our users and their end-to-end experience.
A/B Testing: Seeing how two different, yet strong design concepts perform.
Sharp focus on analytics: Where are users dropping? Where are they clicking and why? Where should we focus first (desktop or mobile based on traffic)?
Utilizing Design Systems & Proven Patterns: Building new ideas quickly and once we have established proven winners, we can reuse them and apply throughout different flows.
Building Culture: Inspiring designers with friendly competition with rewards to drive results. Ask me about my “UX Games.”
Praise from my team
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"Amber is an incredibly talented leader. Her portfolio shows off her work (which is amazing), and her attitude starts with positive energy and ends with infectious enthusiasm. Amber will make you see the power of UX Design."
Mike Ewing, President of Cruise Critic
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“I had the privilege of working under Amber at Tripadvisor on the Flights, Cars, and Cruise team. She’s one of the few managers I’ve had that went above and beyond in their efforts to support their team. Not only did she help me make huge strides as a designer, but she made a concerted effort to strengthen the group as a whole, always looking for ways to improve the design process, strengthen relationships with other teams, and make sure we were well-represented within the company. Pair her drive and results with a relentlessly cheery demeanor and you have a stellar creative director. Any team would be more than lucky to have her.”
Andrew Cloud, Product Designer
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“Amber is a gifted design professional with a rare combination of professionalism, empathy, and positivity. Amber managed me directly during my 9-month co-op at Tripadvisor and I couldn't have asked for a better supervisor. She was not only interested in the business' success, but also the personal wellbeing and success of each and every team member. I cannot wait to see what the future holds for Amber, because I know she will do amazing things! And I hope we are able to connect and work together again in the future.”
Camaryn McKenzie, UI/UX Design Co-op